Album Art

Time Moves Slow EP Art

  • Project Purpose: Created as an album cover inspired by the track "Time Moves Slow".

  • 3D Software: Entire scene modeled and rendered in Blender.

  • Procedural Environment: Sand dunes generated procedurally using shader nodes and displacement mapping.

  • Asset Modeling: Sofa, lamp, and table were modeled from scratch to create a surreal desert composition.

  • Visual Style: Used shallow depth of field to evoke a miniature / macro aesthetic.

  • Post-Processing: Final touches, color correction, and typography added in Adobe Photoshop.

  • Theme & Mood: Emphasises isolation and slow passage of time using soft lighting and vast negative space.

Loungewear Design, Production and Photography

    • Colour Inspiration: I drew inspiration from the traditional Eastern silk dyeing techniques, using an ombre effect that blends the old with the new, giving it a modern twist.

    • Merging the Traditional and Modern: The design fuses classic craftsmanship with contemporary aesthetics, creating something that feels timeless but still fresh.

    • Collaboration with Freelancers: I teamed up with freelance artists to create custom elements—think floral patterns and unique textures. Then, I took those designs and digitally recoloured them to match the overall vibe.

    • Print Creation: After finalizing the individual elements, I brought them together to form a cohesive print design that reflects the whole collection’s vibe.

    • Choosing Materials: I selected fabrics that were both luxurious and comfortable, ensuring they looked great and felt good to wear.

    • Managing Production in London: I was hands on throughout the whole production process, from start to finish, making sure everything stayed on track.

    • Fabric & Sampling: I spent time sourcing high-quality silk for us to print on and worked closely with the fabric printers in sampling to ensure we got the perfect colour balance and definition.

    • Manufacturing: I was involved in overseeing the manufacturing process, making sure everything was stitched together with precision and that the final product matched the original vision.

    • Quality Control: I made sure everything passed through quality checks to guarantee the pieces were free from defects and lived up to the standard we aimed for.

    • Sustainability: Where possible, I made an effort to keep the production process sustainable, using eco-friendly packaging and minimising waste during production.

    • Model Selection: We found the perfect model who really embodied the style and vibe we were going for with the collection, capturing its relaxed yet elegant nature.

    • Set & Lighting: I set up a clean, minimalist environment for the shoot, using soft lighting to enhance the relaxed yet luxurious feel of the pieces.

    • Directing the Shoot: I directed the shoot to focus on the natural flow of the garments, making sure to capture the ombre design in the best possible light.

    • Candid Shots: I wanted the photos to feel authentic, so I aimed for more candid, natural moments that really represented the lifestyle of the loungewear.

    • Post-Production: After the shoot, I handled all the editing and retouching, ensuring the images came together perfectly and captured the soft, dreamy aesthetic of the collection.

Logo Redesign

Inspiration

  • Initial Inspiration: I drew inspiration from traditional Chinese window screens and Chinese seals, both of which are rich in cultural symbolism and craftsmanship.

  • Cultural & Brand Alignment: These elements felt like the perfect starting point to reflect Meng’s heritage while bringing a modern twist to the brand’s visual identity.

  • Logo Shape & Structure: The window screen influence inspired a grid-like structure in the design, symbolizing strength and balance. The seal influenced the overall stamp-like feel, giving the logo a sense of authenticity and tradition.

Concept Development

  • Symbolism: The grid structure of the window screen represents the idea of organisation and clarity, which aligns with Meng’s core values of precision and quality.

  • Colour Palette: I used a limited colour palette that reflected traditional Chinese colours, with a focus on deep reds and blacks, symbolising power, elegance, and timelessness. And continuig with colours already in the brands palette.

  • Iterations & Testing: I explored several iterations, refining the design in multiple formats to ensure it would work across both digital and print mediums.

  • Feedback & Refinement: After gathering feedback from the team, I made final adjustments to ensure the logo would be both memorable and adaptable for various brand applications.

Poster Art

Arlo Parks Merch Proposal

  • Concept Development: Created a concept that aligns with Arlo Parks’ unique aesthetic, focusing on soft, artistic, and personal elements.

  • Design Inspiration: Took inspiration from album artwork, lyrics, and Arlo's personal style to create pieces that resonate with her fanbase.

  • Product Selection: Proposed a variety of items including t-shirts, hoodies, posters, and accessories, ensuring a mix of wearable and collectible merchandise.

  • Graphics & Typography: Developed custom graphics and typography based on themes from Arlo’s music, aiming for an intimate, understated feel.

Ocado Valentines Graphics

  • Developed a spicy, playful visual identity for a fictional hot sauce brand called Cactus Tears, emphasising heat, flavour, and Southwest desert inspiration.

  • Created multiple bold and vibrant colour palettes using shades of red, green, orange, and yellow to evoke spice, freshness, and energy. Included earthy tones to balance the palette and convey a natural, grounded feel.

  • Explored a variety of logo concepts incorporating cactus motifs, teardrop shapes, chili peppers, and flame imagery to reinforce the brand name and product heat.

  • Used hand drawn and playful typefaces that complement the organic and spicy nature of the product, ensuring the brand feels approachable and distinctive.

  • Designed realistic 3D bottle mockups showcasing the final logo and label design in context. Labels include stylised cactus illustrations and layered textures for visual depth.

  • Chose a teardrop shaped flame logo featuring playful typography that reinforces the brand’s bold yet fun tone. This version was applied across the bottle labels and marketing materials.

  • Maintained cohesive design elements - colours, iconography, and type - throughout logos, packaging, and presentation layouts to create a strong, memorable brand identity.

  • Designed to appeal to adventurous food lovers and spice enthusiasts, with packaging and visuals that stand out on the shelf and suggest high heat with personality.

3D Diorama

  • 3D Software: Created the entire graveyard diorama in Maya, modeling each element from scratch.

  • Modeling: Modeled gravestones, trees, fences, and surrounding elements to build a detailed, atmospheric scene.

  • Texturing: Applied custom textures to give the models a realistic, weathered look, enhancing the eerie, aged feel of the graveyard.

  • Lighting & Composition: Focused on lighting to create a moody atmosphere, with shadows and highlights that contribute to the overall dark, haunting vibe of the scene.